Beauty Ad trend, doing the Erwin Blumenfeld

The new Giorgio Armani Fall/Winter beauty campaign featuring models Patricia van der Vliet and Elena Melnik is super striking. It’s photographed by Sofia Sanchez and Mauro Mongiello, who are known for their bold colors, remarkable lighting and dramatic shadows. But the images also remind me of a recent Chanel Makeup video with Barbara Palvin directed by Solve Sundsbo that’s nearing 200,000 views on Youtube. The trend now is to blank out the nose (which doesn’t really involve makeup) and the face to purely focus on eyes and lips and all you see are the eyes and the lips. Doesn’t it remind you of a VOGUE cover shot by Erwin Blumenfeld (bottom last picture)?