Audi Fashion Festival 2014 in a nutshell


audi fashion festival 2014


American designers and celebrities were some of the biggest highlights this year at Audi Fashion Festival. For a homegrown event that used to bring in some of the top names in Europe the past five years, it’s a breath of fresh air to see collections from the American heavy weights.

Prabal Gurung, Singapore-born Nepalese New York-based designer opened the festival with his Autumn/Winter 2014 collection. The designer was obviously jet-lagged and tired from the many interviews and preparations for his show but remained absolutely professional and upbeat throughout the four days that he was here. He even had energy to pull cheeky poses on and on for the cameras backstage! Prabal jetted off to Langkawi for a break after the festival.


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Prabal Gurung Fall/Winter 2014 at AFF.

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AFF also welcomed two big celebrities this year for the festival. Official Skincare SK-II ambassadors Godfrey Gao and Kate Bosworth made appearances at Ashley Isham and Oscar de la Renta respectively. Kate was stunning in a golden jumpsuit by Oscar de la Renta and she looked flawless as always.

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Ashley Isham A/W 2014 at AFF. The London-based designer, a permanent fixture on the AFF schedule, surprised the crowd with a finale that involved models fainting and dropping to the ground. He had to hop through the “sleeping models” to get to the front of the camera with Godfrey.

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Ong Shunmugan, one of the industry’s favourite homegrown rising stars, presented yet another gorgeous east-meets-west collection with looks like cropped Cheongsam tops and Cheongsam jumpsuits being the highlights.

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Homegrown designer Jo Soh’s label Hansel brought out one of the happiest shows of the week with models taking selfies on the runway with their Sony Xperia and also holding champagne!

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Another homegrown designer to hold a solo show at AFF – Saturday by Nicholas Wong.

thomas tait audi fashion festival 2014 1thomas tait audi fashion festival 2014 2LVMH prize finalist and future design star Thomas Tait closed Day 4 with a colourful and futuristic collection. Definitely one of the stand-out collections of the week with stunning details and silhouette plus a great mix of textures.

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AFF ended with a stylish bang on Sunday 18 May with 60 over looks from Oscar de la Renta‘s Fall/Winter 2014 collection shown for the first time in Asia. The well dressed crowd also received a surprise when a look from the bridal collection was presented along with two adorable flower girls. Also not forgetting social media maven @OscarPRGirl was front row at the show too.

That’s all for this year! Till AFF 2015.



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