After Yves Saint Laurent, Madonna for Louis Vuitton has a preview released:
I am surprised by the smoky vibe of the campaign, or maybe I am just getting the feel of the Missoni Fall 08′ ads, like everyone does, but most of that is attributed to the overall tone and the graphical floor tiles. Both campaigns are by Meisel so it makes logic anyway.
The pose in the first shot— not very Vuitton I have to say— a little awkward actually but I like her expression in the second shot, it is regal. This campaign goes a little closer to those travelers and luggage campaigns shot by Annie Leibovitz featuring political figures and well-respected socialites. I mean, if they want to fight the increasing amount of counterfeits, they need to associate the brand with more powerful or respected public figures to revamp its status.
Photography wise, I thought that Meisel would play up a bit more with the location, but wrapping a shoot within half a day has its limits I guess, and there are still four more shots to follow so I better not make my judgements too fast.
images: TFS via WWD