Let’s talk history.
Vogue Singapore premiered in 1994, with relations with Vogue Australia apparently, after around a year later branched out into its own title (complete with the word ‘Singapore’ in the O in VOGUE) and stationed its office in Ngee Ann City, with a small team of editors on board, under editor-in-chief Nancy Pilcher.
Here are some of the covers and editorials scanned.
The first issue: Joan Chen.
Jenny Shimizu
Editorials:
Nadya H
Do you think Vogue will comeback to Singapore in future?
[images: scanned by me]
Any information about why they cease publication? Not being from Singapore I couldnt really have any feel of the actual market over there but from what I see from internet there is alot of opportunities for investments in the future, of course I wouldnt propone any answer without sensing the market. I would really like to know your opinion on that, how would you consider Singapore…
I remember seeing the first few covers around the net sometime ago, and was hella confused.
Now I get the picture. I not sure if Singapore’s market is ready for ANOTHER fashion magazine, but I personally would love a comeback. Oh god… Imaginations do run wild…
They ceased publication because of a small market. it lasted only four (?) years.
New international titles like L’Officiel and Amica has joined the local magazine scene recently but i can’t say that they are doing well. L’Officiel had a strong start…
A Vogue South East Asia is more favourable than Singapore IMO, because the market here, till now is still small, only small magazines, with huge commercial appeal survives here.
The first two covers were distinctive and interesting. The rest were pretty bad.
It would be interesting to see Vogue Asia in English for the Asian region. Ideally, it would be published in HK with sections on various Asian countries.
As much as it’s nice to say, ooh, I’m reading Vogue Singapore, it’s definitely difficult for them to set up offices again. Since STYLE is the major magazine in Singapore, I feel that it would continue that way in the future too.
Personally, I feel that Singapore’s Vogue is STYLE, and that’s good, because all the editorials are new and not rehashed. Should Singapore have Vogue, there will be a hell of a lot of reprints. Just look at Vogue Australia(although improving!), despite a large market, their Vogue still does a lot of reprints…
it would.
definitely
if the local magazine can have fixed budget on doing their own good editorials then no need to reprints but then again, buying italian vogue / paris vogue is expensive.
so a local vogue doing reprints isn’t so bad at all for the sake of seeing good editorials.
How will I be able to obtaina copy of aback issue of singapore vogue? I have been collecting issues from around the world and had no idea singapore had launched one but no longer do, if anyone has an old copy I would be happy to exchange it for new designer cosmetics like a Dior serum de rouge lipstick. Im in australia. please email on queenchanel@hotmail.com
It was too far ahead of the consumer / reader sentiment… and now it might well be too late to introduce another local magazine (even if was VOGUE). Still, it makes me proud that we had a VOGUE once…